Pickleball in the Culture Mile
As part of London Sports Festival, and in partnership with Culture Mile BID, 2 pickleball courts were set up in one of the City's most iconic locations. The activation engaged 2,121 participants, offering everyone from lunchtime workers to local residents the chance to try something new.
Across the 11 days, London Sports Festival hosted socials, coaching sessions (18+), junior coaching, charity/community sessions, and more, giving players of all ages and abilities a way to be involved. Pickleball continues to be one of the fastest-growing sports in the UK, and the activation gave first-time players an accessible, low-barrier introduction to the game.
Pickleball in the Culture Mile was proudly featured on BBC News, click here for full coverage.
